Litmus: 2021 in Stealth Mode
Why found a company and then hide it?
A recent article in Forbes described "stealth mode" a tactic now being used by many start-ups, and the benefits of being secretive can be numerous.
Today, 15 minutes of desktop research can uncover huge volumes of data about a company and the market they serve. Stealth mode allows us to temporarily conceal our product, our brand, our business model and our team - so as to not alert competitors of what we are working on. And we're doing it because our desktop research has identified a number of clearly defined market opportunities. We are raising capital, developing products and partnering with the right academic bodies and government to do the right thing, for our investors - and the planet.
So, initially we flew under the radar, avoiding as much attention and publicity as possible. Our plan was to commercialise our existing product and bring our new products to market, to test out of the sight of our competitors and to enter the market once we could deliver a strategic advantage.
Julia McNally is a passionate pollution monitoring pioneer and serial entrepreneur.